Veerask Sornprasit

Digital Marketing

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PROFESSIONAL SUMMARY

A results-oriented and data-driven Performance Marketing specialist with 7 years of proven experience in planning, executing, and scaling high-impact digital campaigns across Paid Serach (SEM, Performance Max, Demand Gen) and Social media ads (Facebook, Instagram, Tiktok) to consistently maximize ROI and ROAS. Recognizing the evolving landscape of digital advertising, I am actively expanding my capabilities into IT development and data science principles. This technical upskilling allows me to bridge the gap between marketing strategy and technical execution, effectively leveraging fundamental coding and data analytics concepts to enhance advanced conversion tracking, streamline campaign automation, and draw deeper insights from marketing data to unlock full-funnel growth.

WORK EXPERIENCE

Biddable Specialist | Feb – Present

Noble Development PLC (Real Estate)

  • Strategic Planning & Budget Allocation: Developed comprehensive digital media plans, defined target KPIs, and strategically allocated budgets across high-intent and lookalike audiences to maximize lead generation efficiency.

  • Full-Funnel Campaign Management: Setup, executed, and managed cross-channel paid advertising, primarily focusing on Google Ads (SEM & Demand Gen) and Facebook Ads, with tactical extensions into TikTok and LINE Ads.

  • Lead Quality Optimization: Continuously monitored and optimized live campaigns to enhance lead quality, successfully maintaining the unqualified lead rate below 20% to ensure high-converting prospects for the sales pipeline.

  • Performance Analysis & Reporting: Delivered deep-dive weekly performance reports segmented by audience behavior and comprehensive monthly reports to translate campaign data into actionable insights for stakeholders.

Senior Officer Digital Media | Feb 2025 – Jan 2026

Bangkok Citismart Co., Ltd. (Agent Property by AP Thai)

  • Optimized Social Media Advertising campaigns (Meta/TikTok Ads) using continuous A/B testing on
    creative assets and audience targeting.

  • Developed and executed a targeted Lead Generation optimization strategy to improve lead quality
    and volume.
    Drive organic website traffic through strategic Keyword Research and implementation of Onpage/Off-page SEO. Also managed PPC campaigns (SEM) on Google Ads, focusing on CPC
    reduction and Quality Score improvement.

  • Analyzed in-depth user behaviour and customer journeys (using GA4/Analytics Tools) to identify
    funnel drop-offs and proposed solutions that led to a reduction in Cost Per Lead.

  • Managed a monthly online advertising budget, focusing on dynamic budget allocation to highperforming channels to maximize returns.

  • Prepared and Reported comprehensive weekly/monthly performance reports to executives,
    providing actionable strategic recommendations focused on key business KPIs.

Senior Officer Digital Marketing | Apr 2023 – Jan 2025

Soken Development Group Co., Ltd. (Real Estate)

  • Optimized Social Media Ads (Facebook, Instagram, TikTok) campaigns continuously by aligning
    creatives with property project value propositions and buyer segments

  • Designed and Enhanced Lead Generation funnels specifically for real estate developments, boosting
    the volume of high-quality Sales Qualified Leads.

  • Managed SEM (Search Engine Marketing) campaigns on Google Ads, focusing on high-intent
    keywords related to property searches.

  • Developed engaging Real Estate Content providing market insights (location, pricing, trends).

  • Conducted In-depth Data Analysis of leads using CRM data to score and qualify leads, which directly
    improved the Lead-to-Site Visit Conversion Rate.

  • Managed the total monthly online advertising budget utilizing data-driven allocation to maximize
    Quality Lead for property sales goals.

  • Prepared and Reported weekly/monthly comprehensive performance reports, offering strategic,
    data-backed recommendations focused on Lead Volume, Quality, and CPA/CPL to the executive
    team.

  • Developed and Maintained project websites and campaign Landing Pages on WordPress, including
    the implementation and verification of Conversion Tracking Tags (e.g., GTM, Meta Pixel) for accurate
    registration tracking.

Senior Officer Digital Marketing | Mar 2021 – Apr 2023

Rockettier Marketing Co., Ltd. (Digital Agency)

  • Managed and Maintained multiple client accounts as a key liaison within a Digital Agency setting,
    fostering strong relationships between clients and the execution team.

  • Formulated and Defined clear, comprehensive cross-channel marketing strategies that aligned with
    core business objectives, leading to increase in market reach/brand awareness and conversion

  • Elevated the performance of paid advertising campaigns on Facebook Ads and Google Ads through
    continuous optimization of bidding strategies, creative testing, and audience segmentation, boosting
    ROAS

  • Designed and Constructed high-converting websites and sales landing pages on WordPress with a
    focus on Conversion Rate Optimization.

  • Developed and Implemented executive performance dashboards on Looker Studio for data analysis
    and reporting.

Junior Officer Digital Marketing | Feb 2020 – Mar 2021

Digital Serve Co.,Ltd

  • Product Management: Owned the marketing and growth strategy for the portfolio, including portable
    sanitary ware and bathroom shelving units.

  • Strategic Planning: Defined and formulated comprehensive marketing strategies and Go-to-Market
    plans for product launches, based on thorough market and competitor analysis.

  • Content Creative: Directed and produced engaging advertising creatives and marketing collateral,
    highlighting product features and consumer benefits.

  • Ads Optimization: Managed and optimized paid campaigns across Facebook Ads, Google Ads, and
    Lazada Ads, with a strong focus on maximizing ROAS and efficient budget distribution.

  • Website Development: Designed and built campaign websites and dedicated Landing Pages using
    WordPress to support direct sales and lead capture, ensuring the accurate implementation and
    verification of all Conversion Tracking Tags.

  • Reporting & Analysis: Prepared and presented detailed weekly/monthly performance reports to
    leadership, providing strategic recommendations focused on key business KPIs, including ROAS,
    Conversion Rate.

EDUCATION

Thai-Nichi Institute of Technology | 2025 – Present

Bachelor of Science (Information Technology)

  • GPA 3.90

EXPERTISE

Performance Marketing

  • Facebook Ads

  • Instagram Ads

  • Google Search Ads

  • Google (Performance Max, Demand Gen

  • Tiktok Ads

  • SEO

Marketing and Analytic Tool

  • Google Analytic 4

  • Google Search Console

  • Google Tag Manager

  • Datastudio Studio

  • Power Bi

  • Ahrefs

Programing Language

  • Python

  • SQL

  • R Programing

  • Html
  • CSS
  • Javascript

Computer Program

  • Microsoft Office (Word, Excel, Powerpoint)

  • Adobe Photoshop

CERTIFICATION

Digital Marketing

Data Science

Programing Language

  • Python

  • SQL

  • R Programing

  • Html
  • CSS
  • Javascript

Computer Program

  • Microsoft Office (Word, Excel, Powerpoint)

  • Adobe Photoshop

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